TROY, MI. – May 30, 2025 – Orbbec, an industry leader in 3D vision technology, recently announced the expansion of its global distribution network through strategic partnerships with five established technology distributors across North America and Europe. These collaborations with WDL Systems, Tecnodrive, Image S, STEMMER IMAGING, and Phase 1 will significantly enhance accessibility to Orbbec’s industry-leading 3D vision products, including the recently launched Gemini 435Le.
The expanded distribution network reinforces Orbbec’s commitment to democratize 3D vision technology in diverse markets worldwide, enabling seamless integration into various applications across robotics, logistics, healthcare, and more.
“Expanding our global distribution network is a critical step in broadening Orbbec’s market reach and enhancing customer support capabilities,” said Mike McSweeney, Vice President of Sales at Orbbec. “These new partnerships will help bring our leading 3D vision technology to customers in more regions while providing localized technical support and service.”
The new distribution partners provide comprehensive geographic and industry coverage:
- WDL Systems (USA): A trusted provider of embedded computing solutions serving industries including robotics, automation, Edge AI, healthcare, and transportation
- Tecnodrive (Spain): A leading technology distributor specializing in machine vision and industrial automation solutions
- iMAGE S (Italy): An established provider of sophisticated imaging technologies and components for machine vision applications
- STEMMER IMAGING (Germany): One of Europe’s largest machine vision technology suppliers with extensive industry expertise
- Phase 1 (USA): A Stemmer Imaging subsidiary specializing in vision solutions for the American market
Bob Buchanan, President at WDL Systems, expressed enthusiasm about the partnership: “WDL Systems is thrilled to partner with Orbbec to provide leading-edge 3D vision cameras for the markets we support, including robotics, automation, Edge AI, healthcare, and transportation. Orbbec’s unmatched quality, versatility, manufacturing capabilities, and support make them an ideal partner. We are excited to introduce their products to our customers.”
This sentiment is echoed across the distributor network, with partners recognizing the transformative impact of advanced 3D vision technology. “We are very pleased to welcome Orbbec as an innovative partner to our network,” says Danny Hesse, Portfolio Manager at STEMMER IMAGING. “Combining Orbbec’s powerful 3D vision technology with our holistic Systems House approach enables us to offer our customers new possibilities to implement projects more efficiently and future-proof their solutions.”
The technology’s market impact extends beyond traditional applications, as Carlos Moles Moraleda, COO at Tecnodrive, explains: “Advanced vision systems are no longer just an upgrade; they’re a game-changer for industry. We’re seeing unprecedented gains in precision, efficiency, and quality, truly transforming manufacturing and beyond. Tecnodrive is proud to be integrating these essential innovations, empowering businesses to achieve a significant competitive edge.”
The expansion comes as Orbbec continues to innovate with products like the Gemini 435Le, which garnered significant attention at the recent Automate 2025 exhibition. The Gemini 435Le combines versatile functionality into a single, compact device, helping customers lower hardware costs and streamline system integration. It’s well-suited to tackle imaging challenges in diverse and rapidly evolving application environments across industries.
Driven by rapid advancements in automation, AI, and industrial IoT. The global machine vision market is expected to grow from USD 15.83 billion in 2025 to USD 23.63 billion in 2030, at a CAGR of 8.3%, according to a MarketsandMarkets report. With distribution now extending across more of North America and Europe, Orbbec is well-positioned to meet this growing demand for smart 3D vision systems with local technical expertise, faster delivery, and improved customer service.
